More than half of the population of the United Arab Emirates (UAE) uses social media. It is no secret that you cannot have a successful marketing campaign without taking advantage of social media platforms. What’s more, social media influences have revolutionized marketing.
Typically, social media influencers capitalize on authentic and well-accessed posts to ensure a buzz around a brand. Given that they already have a large number of people on many social media platforms who consistently engage with their content, this is easy. Below is a list of the top influencers in the UAE who are taking the online scene by storm.
With over 49 million followers and subscribers on its social media platform, Huda is one of the most well-known social media influencers in the Middle East. With a focus on beauty and makeup, this social media guru is famous for his Dubai-based cosmetics brand Huda Beauty. Her posts cover anything from skincare routines to the best products for Fake Cat Eyes and sometimes more in-depth topics like self-love.
Joel Murdinian is a jack of all trades when it comes to the path of career from reality TV star to entrepreneur, artist to artist and last and least social media influencing. He is a Lebanese TV host based in Dubai, with 11 million on Instagram and over 150,000 subscribers on YouTube. To her millions of fans, Jole is known as makeup tutorials, beauty advice and the founder of the Joelle group Beauty Empire and inspiration for thousands of Emirati women.
One of the most influential Instagrammers in the United Arab Emirates, Taim Alfalasi is famous for his travel, lifestyle and food blogs. With a communication degree from Zayed University, the sensational influencer has his own online radio talk show which is widely popular in the Arab world. This restaurant and influencer is well known in the Middle East and often shares posts promoting travel destinations, gourmet food restaurants and clothing items for more than 2.5 million followers and customers.
Baz, also known as Bin Baz, is a noted influencer known for his hilarious videos and images that portray life in the UAE. With over 4.5 million followers, Baz is well known and loved for his clown and prankster roles. His friendly and witty nature has earned him high-end profile sponsorships with automotive, tech and perfume companies.
Mohammed Bairagarhiri, known as MoVlogs, is famous for its lifestyle and luxury cars. This Dubai-based Iranian social media influencer is known for his car videos that provide glimpses of the rich lifestyle. With over 2 million subscribers on Instagram and over 8 million subscribers on YouTube, he has a solid social media presence. In fact, he is one of the most watched independent vloggers in the United Arab Emirates, with over 980 million overall views on the video. The king of vlogging attributed the success of his social media to his YoYo squad which consists mostly of automotive enthusiasts.
This is a part of our list of top UAE social media superstars that are worth following. Along with influencers, a social media company in Dubai can help you discuss your brand or business. Using social media in your overall marketing mix will boost your marketing efforts and sales. However, it is important to find influencers who have already built credibility and authenticity in the same niche as your brand or product to ensure that your marketing and advertising efforts are effective.