It is unlikely that many of us will go a day without interacting with our email at some point. Whether it is a notification on our phone, or checking it at work, our professional and personal lives use the email service. There are a lot of options around, which you can either get for free or pay. With all of the free providers out there, is it worth switching to a payment solution?
When we were discussing how to manage your online presence, we saw the importance of legitimizing your business. A free provider will usually only allow you to use your domain as part of your email address, such as [email protected] If you are compatible as a business, the presence of free email addresses can look, at best, unprofessional, and at worst, ‘fake’. This can cause email recipients or potential customers to lack trust in your business.
A payment provider will allow you to use your own domain in your email address, for example [email protected], which displays a more professional image. It can also make for more memorable addresses for your customers. With all domain extensions available, email recipients can see what your business is at a glance.
Spam-free email address
The other aspect of using a free email provider is that at no cost, you will share the service with malicious users, bots and spam networks. This reduces the reputation of the IP addresses you send, allowing other providers to blacklist them. Therefore, your emails can be sent directly to the spam folder of your recipients and customers.
Paid solutions provide a barrier to malicious users, so email providers will recognize emails coming from your business as legitimate – receiving them in the recipients’ inboxes.
In addition, free email itself receives a disproportionate amount of spam. As is evident in the second part of the email, bots that ‘guess’ email addresses have a much easier time working on an entire address. So despite the continuous improvement in spam filters, if you use a free email you run the risk of missing important communications in a sea of spam.
for your Eyes Only
With the largest providers of free email services being search engine giants like Google and Yahoo, there are concerns about whether these providers are actually helping the content of your email. As with almost everything we investigate online bots and turn into targeted advertising, this is a legitimate concern. In 2017, Google announced that it would stop viewing the content of emails for advertising purposes.
However, simply using its email services suggests that to an extent, Google Assistant is still ‘reading’ its contents. If you receive a flight booking confirmation, for example, Google will help remind you a week before the flight – without you having to tell it.
While these are useful and big for you, if you expect that you will use your email to discuss confidential or financial matters (or are just privacy-minded), you will want to make sure that There is no risk of being – using a paid email service. Payment providers are not required to sell data to advertisers, because their users are paying them directly.
Also, when you are looking at your email, you have to deal with advertisements. They can appear as banners on the page, or even as sponsored ’emails’ within your inbox.
If you spring for a paid solution, your provider will often give you additional features to improve your email experience. These include increased storage for your mailbox and higher file size limits for attachments. You can also get the facility of other programs that come with the email package.
When everything is going well, free email providers will serve their purpose, but if something goes wrong, it can be very difficult to get their support out of sight or non-existent. If your emails are not sending or receiving properly, or there is a usability problem, it is difficult. Either you have to wait for it to be fixed, or switch the provider if it is on – a free service owes you nothing.
And this problem is even worse if your account is compromised – whether you lose your password, or if an attacker gains access to your account. If you lose your account then going to support a free email provider. You have to rely heavily on additional methods of security, such as 2-factor authentication (if it is offered) and having a secondary recovery email account.
When using the payment service, you will be able to use the support service suitable for the paying customer. For our standard and exchange email customers, we provide a 24/7 support helpline that will help you when needed.